Today we would like to talk about Innovation and sustainability.
TheSeafoodSource has created a report called “Collaborative Business Strategies in Seafood: Accelerating the Pace of Innovation” where they descript the innovation, the different way of it and as well how to be succeed at it.
We would like to highlight a concept that totally fits with our philosophy:
“Sustainable oriented innovation (SOI) research, explores the process, decisions, and the transition potential that is related to integrating a holistic view of sustainability into innovation. Innovation here is defined as the act of creating significant change or novelty through the ‘development and implementation of new ideas by people who over time engage in transactions with others.’ Implementation, diffusion and acceptance within markets distinguishes innovation from pure invention. Innovation success is therefore dependent upon both the technical advancement and the creation of markets, which requires active learning and creative entrepreneurial processes.
The rationale for SOI compared to traditional innovation is that businesses can become key actors within sustainable transitions.This requires strategically changing their operations to create beneficial impacts from their economic activities that seek sustainable growth through innovation. SOI, therefore, goes beyond traditional innovation by changing a company’s values to purposively create environmental, social and economic value. This is achieved through combinations of innovations in process, product, organisation, business model and market.
A key identified success factor is interorganisational collaboration, as increased sustainability impacts also require increasingly to innovate at the system level, which cannot be done alone.
Yet, this increases complexity and the pursuit of radical innovation and learning approaches, which therefore also requires the ‘unlearning’ of established ways of doing things.”
